Published on March 01, 2013

Public-private partnership launches urban fitness program in Hemming Plaza


The city of Jacksonville, St. Vincent’s HealthCare and the Seymore Group are teaming up to offer a new program, aimed at improving everyone’s health.

Fitness in the Plaza, which launches April 5 in Hemming Plaza, is a seven-month campaign that features exercise workouts every Friday at 11 a.m. The program runs through Oct. 26.

The program touches on two economic development issues that have been hot button topics: health and Downtown revitalization.

A recent study said if Floridians cut their average body mass index by 5 percent, it could mean substantial cuts in obesity spending, adding up to a cumulative $12 billion in savings by 2020 and $34 billion in savings by 2030.

“I want Jacksonville residents to get healthy through exercise and what better way to do it than by enjoying our beautiful landscape Downtown,” said Donteacia Seymore, the program’s creator and president of the Seymore Group.

The program also touches on Downtown revitalization, as some say the homeless population in Hemming Plaza (which has become ground zero for them) hinders efforts to improve the urban core.

The program will have a launch party March 6 inside the Museum of Contemporary Art Jacksonville during Art Walk. For more information on Fitness in the Plaza and a full schedule of events, visit their website here.